Collins & Associates provides a vast array of services to create unique and targeted marketing strategies for each and every client. These marketing strategies are tailored to meet each client’s goals and unleash unproductive marketing dollars, turning them into an effective and profitable investment.
Market Driven Solutions
Understanding the dilemmas faced by today’s small to mid-sized companies, Clark & Associates provides an array of services in four key areas to meet client and revenue goals:
Strategy & Planning Services:
- Strategic Marketing Plan Development
- Brand Positioning
- Market Opportunity Analysis
- Market Segmentation Planning
- Competitive Intelligence and Analysis
- Strategic Alliance Business Dev.
Marketing Science Services:
- Budgeting and Allocation
- Media Analysis
- Metric/Dashboard Development
- Marketing Mix Modeling
- Marketing Operations Audit
- Marketing Optimization (ROMIC)
Consumer-Focused Services:
- Core Values Development & Execution
- Customer loyalty & Rewards Construct
- Channel Delivery Touchpoint Analysis
- Consumer Insights Research
- Consumer-Driven Product Design
Marketing Operations Services:
- Organization Design
- Strategic Sourcing/Vendor Selection
- Marketing Communications
- Advertising & Promotions
- Direct Marketing/Database Analytics
- Operations Excellence-Optimization
- M&A Integration
- Digital Marketing
- Content Marketing
Operating Framework
Our marketing solutions practice takes a rigorous approach in advising business leaders on best practices in how to invest in marketing allocated capital.
Our operating principles were conceived from a strategic framework that allows us to quickly gain insights about our client’s businesses.
1.
Examine corporate strategy
- Strategic purpose
- Key components
- Growth drivers
- Operating model
- Business review
2.
Evaluate competitive advantage
- Environmental assessment
- Factors influencing competitive sustainability
3.
Assess market attractiveness
- Consumer insight analysis
- Market opportunity & segmentation analysis
- Threats and enablers impacting profitability
- Market demand analysis
4.
Develop a competitive assessment
- SWOT analysis
- Competitive matrix
- Key competitive insights
- 5-Forces analysis
5.
Recommend marketing strategy
- Strategic marketing plan
- Execution planning
- Organizational alignment
- Marketing mix modeling & implementation
- Media mix analysis
- Metric/Dashboard reporting
- Marketing and strategic planning advisory council
- Brand management/assessment
Why choose us?
What we are good at
- We develop executable marketing programs designed to attract and retain customers for our clients.
- Developing marketing and business strategic alignment.
- Recommend best practice use of marketing tools—designed to build business growth and profitability
- Integrate relationships between marketing, sales, operations, and finance.
- Optimize marketing strategy and resource allocation.
- Recommend growth and change strategies to address unique market dynamics.
How we work with you
- Game-changing opportunities arise when something happens to disrupt the status quo. We assist our clients to identify and exploit opportunities that jumpstart innovation across a diverse set of industries.
- We analyze market opportunities and assess brand risks.
- We turn viable opportunities into focuses strategy and well-defined business initiatives.
- We work with you to build your marketing organization and capabilities requires to launch and nurture business growth and evolve future capabilities as your business grows.
- We conduct extensive consumer insight and immersion research to create a market-driven brand positioning strategy.